6 Types Of Storefront Signs: Their Advantages and Disadvantages

Storefront signs make the first impression, and as they say, first impressions last. In choosing a type of storefront sign for your business, you must consider the one that represents your brand identity and the services you offer. There are different materials that signages can be made from like metal, wood, fabric, and glass.

1. Painted Glass Signs

Just because you have a tight budget does not mean that you cannot achieve attractive business signage. Painted glass storefront sign is the answer. You can find this type of signage on the store’s window. The price of painted glass signs will depend on its complexity and design. The design can range from simple letters to more detailed signs. You need to make sure that all-weather paints are used for this type of storefront sign.

If your goal is to make your brand visible, the painted glass may not work for you unless your location is already visible from the street. Be careful when choosing this storefront design because the sun’s glare can reduce its effectiveness in attracting potential customers by diminishing its visibility. Painted glass is commonly used in cafes and restaurants. If you have the same line of business, find out if it will work for you as well.

2. Fabric Storefront Signs

The goal of storefront signs is to capture your prospective customers’ attention. Fabric storefront signs do just that as it is unique and colorful. They usually come in the form of awnings that fit over your doors and windows and can be made from plastic, vinyl, or nylon, depending on your budget and preference. If you choose a heavy-duty fabric that is resistant to fading, you should expect the cost to be much higher. You can place an order of fabric signs via the Internet. The standard size is 4′ x 6′. All you have to do is to provide your business logo, and the storefront sign will be shipped in a few days. Fabric storefront signs are a popular choice as it is versatile. Regardless of the type of business you have, fabric storefront signs are a perfect fit. If you want to make sure that the signs are visible even at night, you can also choose framed lightboxes. It works best for larger stores.

3. Plywood Signs

If the budget gets in the way, but you still want your business signage to look great, a plywood storefront sign is the option to consider. The smallest plywood sign you can get is 4’x 4′ and this is also the most affordable. When it comes to the total cost of plywood signs, the finish or paint you choose will have an impact on the price. You can also choose different types of wood, such as cherry or oak. If you prefer premium materials, you will need to pay a few hundred dollars. You should also keep in mind that plywood signs are not impervious to harsh weather conditions. You may replace them frequently to maintain their appearance.

4. Three-Dimensional Storefront Signs

This type of business signage is often made of metal. The shadows make the lettering and logo more defined and textured. The cost for this storefront sign will depend on several factors such as the custom design fees, installation, type of metal used, and the size of letters. For some business owners, getting these 3D signs lighted attracts more attention, especially if a business operates at night. Lighted 3D storefront signs cost more than the unlighted ones.

5. Laser Cut Signs

For storefront signs that can withstand different weather conditions, punched metal signboard or laser cut storefront signs are the options worth exploring. It can bring a historic flavor to your store, depending on the design you prefer. The standard size for a two-sided metal sign is 18″ x 24″. The factor that determines the cost of this business signage includes installation, color, texture, and size. Laser-cut signs work for both retro and modern displays.

6. Awning Storefront Signs

The awning storefront sign works in two ways: captures the attention of your customers and provides them shelter in bad weather. The size and the fabric used for this type of storefront sign will be a determining factor of the total cost. According to a study conducted by the American Society of Heating and Air Conditioning Engineers, business owners can save up to 25% in their energy bills if they have awnings installed. They are also made from durable materials so you can expect them to last long. Increase the visibility of your brand by putting your business name on the side or front of the awning. This type of storefront sign is popular among cafes and restaurants.

A business with a physical location needs to have an attractive storefront sign. Its primary purpose is to guide your customers to your location while setting the tone for your business. Take time to find a suitable sign for your shop. Set the appropriate budget and establish your brand identity.

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